Comsumer Products

Bright Mega International has a lot of experience on import and export between Canada and China. Especially in the import from China to Canada, we have achieved a lot of significant outcomes and astonishing reputations. Our experience is our asset, and we mean to utilize our experience to facilitate the trade between China and Canada , and improve the living condition for both countries.

We manage a PE Fund that invests in promising Canadian Consumer Packaged Goods (“CPG”) companies, whose products are in high demand in the Chinese consumer market. The fund targets investment opportunities in: Food & Beverage; Maternal / Infant Product; Pet Products; Health & Beauty. The Fund is uniquely positioned to help investee companies navigate the entire landscape through our extensive experience in building CPG companies and our network of relationships in distribution, marketing, logistics, and etc in China.

Difficulties experienced to enter the Chinese Market Canadian SMEs generally have a difficult time entering the Chinese market Most companies act and behave as though the same formula that works at home will work in China It is very easy to become enamored with potential in China. However, successful market entry requires, among other things. careful upfront planning and understanding of the market, competition, and the entire ecosystem around the products Clear, concise, and consistent marketing messages qualified and experienced distribution and marketing partners。

Food & Beverage

Revenue amounts to US$22,285m in 2019 and is expected to show an annual growth rate of 11.7%, resulting in a market volume of US$38,776m by 2024 The number of users totaled 574.7m in 2019 and is expected to amount to 718.3m by 2024 The average revenue per user (ARPU) in the Food & Beverages segment amounts to US$38.78 in 2019 In the year 2019 a share of 34.3% of users is 25-34 years old In 2018 the food imports exceeded US$70 billion.

Health and Beauty

Health & Beauty According to Euromonitor, retail sales of skincare products in China reached 212.2 billion RMB in 2018, while sales of make-up products totalled 42.8 billion RMB, representing yoy growth of 13.2% and 24.3% The import value of cosmetics in China grew at a compound annual rate of 30% between 2008 and 2017 The penetration rate of online cosmetics has been on a rapid rise in China since 2009, hitting 25.3% in 2018 China’s skincare-products market is becoming more high-end

Maternal / Infant Product

Total sales of China’s baby personal care reached RMB9,617 million in 2018 with a CAGR of 19% between 2013-18 It is estimated that total sales value will grow at a CAGR of 14.5% in the next five years*, to reach RMB18,888 million in 2023 Baby skincare is the largest segment, accounting for 60% of the total baby personal care market in 2018 baby insect repellents look to be the sector winner witnessing the biggest increase in usage frequency.

Pet Products & Pet Food

In 2018, the value of the country’s pet market reached USD 25.4 billion, up 27% from 2017.

The Chinese pet food market was valued at USD 2.11 billion in 2018 and is expected to register a CAGR of 9.7%, during the forecast period (2019-2024)

China ranks third in terms of dog ownership, with more than 27 million dogs as pets

Increasing Trend of E-commerce is driving the Market

Dry Pet Food dominates the China Pet Food Market